Turn paid social into a controllable growth system. Not a monthly experiment.
If you are stuck in the 5 to 8M plateau, SDRs are burning out, and Sales is calling leads “trash”… you do not need more ads. You need a system that ties messaging to revenue.
You hired an agency to de-risk. Three months later you have a slide deck full of CPMs, Sales is cherry-picking “good leads”, and you are still guessing what to do next.
We turn paid growth into an engineering problem. First we lock one best-fit buyer persona and the message that makes them move. Then we map the funnel and the measurement so you can make budget decisions without crossing your fingers.
Fit check: B2B SaaS. 3 to 10M EUR ARR. 10 to 50 employees. No web3, crypto, fintech.
Fit check: B2B SaaS. 3 to 10M EUR ARR. 10 to 50 employees. No web3, crypto, fintech.
Since 2017 • 45 clients supported • €2M+ ad spend managed • founder-led delivery
15 minutes. We qualify fit and tell you the fastest next step, even if it is not us.
We do not start with “we run ads”. We start with the foundation, or we do not touch your budget.
15 minutes. We qualify fit and tell you the fastest next step, even if it is not us.
We do not start with “we run ads”. We start with the foundation, or we do not touch your budget.
If you already have product-market fit, but growth feels like you hit a ceiling… this is for you
You are not looking for “more leads”. You are looking for a predictable demand system that your Sales team will actually be able to work.
You are a fit if:
- B2B SaaS selling to mass SME or mid-market type buyers.
- 3 to 10M EUR ARR, 10 to 50 employees.
- Founder-led or product-led sales, referrals, outbound, or partners used to carry growth.
- You want a paid social pipeline, but you refuse to gamble budget on assumptions.
Not for you if:
- You need ads live next week because the quarter is already lost.
- Your team is not willing to talk to customers. No customer interviews, no truth.
- You sell web3, crypto, or fintech.
- You want a vendor who hides behind vanity metrics.
Get clarity on fit and whether the Protocol is the prerequisite for you.
The money you lose is not just ad spend. It is the chaos around it.
Your investments disappear in the “black hole” when you try to solve a strategy problem with tactical execution.
Here is the typical agency lifecycle:
The loop we break:
You decide to hire an agency to de-risk paid acquisition.
- Month 1 looks fine on platform metrics.
- Month 2 brings “more leads” as the agency optimised for cost per lead.
- Month 3, Sales stops following up fast because the calendar is full of tire-kickers and they rather do outbound.
Marketing points at CPL. Sales points at no-shows and weak deals.
You are in a Monday meeting where someone says, “Meta just needs more time.”
Meanwhile you burned time, payroll focus, and budget. You pull the plug. Everyone quietly concludes: “paid social does not work for us.”
The business consequence:
- Forecasting becomes a vibe check.
- You delay hiring because pipeline is not defendable.
- You pay a hidden “Guesswork” Tax in wasted cycles. Not just wasted ad spent and payroll.
Start with the foundation so paid acquisition stops being a debate.
Predictable growth means you can approve budget without holding your breath.
No ad agency should “guaranteed outcomes” when all they do is create a few ads. A controllable system comes with clear levers and clear limits.
Predictable means you know the constraints that matter.
- Execution capacity: If you cannot produce the required customer journey touchpoints, qualitative data collection points and feedback loops, pipeline will wobble.
- ACV and sales cycle: Your payback window sets what strategy is feasible and what you can afford to invest in ad spend and new creatives.
- Targeting reality: “Everyone who could use this” is not a segment. Messaging becomes blurry and marketing fluffy. Your strategy will attract low-intent leads.
- Tracking: If you cannot connect spend to qualitative CRM data, you will cut winning ads and scale losers.
When this is in place, decision-making gets boring in a good way.
- You know what is being tested and why.
- You know what “good” looks like for the next 30, 60, 90 days.
- You stop funding random ideas because someone saw them on LinkedIn.
Discover what it takes to turn marketing from a creative brainstorming session into an engineering problem
Three services. One order. No shortcuts.
You cannot buy execution from us without the Protocol. That is the point.
We run paid social for B2B SaaS differently.
Not as a creative brainstorming session but as an engineering project.
1. Zero-Guesswork Growth Protocol
(the prerequisite)
- We align your team on one highest-value buyer persona and the business constraints.
- You run customer interviews. We turn that into a messaging matrix, 3 high-intent strategy hypotheses, one chosen strategy, a funnel map, and a content plan.
- You also get playbooks so you can repeat the process without us.
2. The Conversion Content Accelerator
(only after the Protocol)
- We turn the content plan into conversion-focused assets, aligned to the messaging matrix.
- Think ads, landing pages, and the other touchpoints that usually get patched last-minute.
- Cost and scopes of work become clear and hidden cost disappear.
3. Paid Social Ad Lab
(only after the Protocol)
- We scale and test with proper attribution logic so you learn beyond Meta’s 7-day window.
- This is where we stop “reporting theater” and start a clean decision cadence.
- New content is produced deliberately to refresh what works or test new angles.
Why the gating exists:
- Running ads on assumptions is how you burn cash and blame the channel.
- Zero-Guesswork Growth Protocol includes all the steps most agencies skip because at the end they only got hired to run the ads.
- We only execute when the foundation is engineered and the math has a chance to work.
If you want predictability, this is the only place to start.
Three services. One order. No shortcuts.
We show you how the sausage is made and what you will hold in your hands.
We run paid social for B2B SaaS differently.
Not as a creative brainstorming session but as an engineering project.
1. Zero-Guesswork Growth Protocol
(the prerequisite)
- We align your team on one highest-value buyer persona and the business constraints.
- You run customer interviews. We turn that into a messaging matrix, 3 high-intent strategy hypotheses, one chosen strategy, a funnel map, and a content plan.
- You also get playbooks so you can repeat the process without us.
2. The Conversion Content Accelerator
(only after the Protocol)
- We turn the content plan into conversion-focused assets, aligned to the messaging matrix.
- Think ads, landing pages, and the other touchpoints that usually get patched last-minute.
- Cost and scopes of work become clear and hidden cost disappear.
3. Paid Social Ad Lab
(only after the Protocol)
- We scale and test with proper attribution logic so you learn beyond Meta’s 7-day window.
- This is where we stop “reporting theater” and start a clean decision cadence.
- New content is produced deliberately to refresh what works or test new angles.
If you want predictability, this is the only place to start.
Trust should not require belief. It should require evidence.
We show you how the sausage is made and what you will hold in your hands.
No black box guarantee. We share what we do and how we do it:
- Alignment workshop outline, interview scripts, and the messaging matrix structure.
- Funnel blueprints and decision rules.
- Playbooks that make the system repeatable.
High touchpoint cooperation:
- Founder-led, operator-style engagement.
- Past work in tight-budget environments where waste shows up fast.
Past results:
- Case studies and testimonials are available, but this is a new market focus.
Browse stories and artifacts. No glossy claims.
What this looks like in the wild.
Discover how systems thinking improved our client’s lives.
Renee Schäfer
- Leadership coach for managers in SMEs, enterprises, and public institutions.
- She wanted to pivot away from her old focus working with burned out managers without putting cashflow at risk. But the way she explained her work relied too much on people already “getting it”.
- We pinned down the exact decision maker, built a messaging matrix for real buying conversations, and turned it into a clear offer document: scope, value promise, pricing logic, proof story, and risk reversal.
- New clarity helped her win a Swiss utilities contract worth about CHF 1.5M to run her program for roughly 500 managing employees, and it raised deal size across the board.
Andrea Randt
- Business mentor selling high-ticket coaching offers from EUR 8,000 to 15,000.
- Andrea was getting clients through referrals and organic content. Her paid funnel relied on a free lead magnet that pulled in low-intent leads. When her performance marketer stopped, she needed a way to generate demand without betting everything on posting or her network.
- We rebuilt her lead gen around an always-on short video campaign addressing specific buyer problems, then retargeted engaged viewers with a EUR 98 mini-offer. From there, we tested messaging angles in a structured way with weekly ad reviews and quarterly funnel reviews.
- 6 weeks after launching the mini-offer, she started breaking sales records. She crossed EUR 1M ARR in 9 months, shortened the sales cycle to 2 to 3 weeks, and improved deal quality enough to hire a sales team.
Anne Jansson
- Anne offers Coaching program that teaches health coaches how to get clients through organic Instagram marketing.
- Organic brought her to mid six figures ARR, but monthly revenue swung wildly. Some months 3K EUR, other months mid five figures. Paid ads did not help either because the leads were low intent and often outside her ICP.
- We started with the No Guesswork Protocol: locked a single buyer persona, built a messaging matrix for intent and objections, and turned it into a lead gen strategy plus offer document. That foundation made the tactical layer possible: webinar script, landing page copy, ad copy, then ads management across 3 launches.
- After 3 months we validated her first predictable paid social pipeline. 408% ROAS in the first quarter, with the strategy and creative investment paid back within the first month.
See the full context, not just the headline.
You work with Robert Zach. Not an account team.
I built this system because I got tired of watching good businesses burn money on assumptions.
I am Robert, founder of Easy Online Ads.
My marketing career started 2016 at an in-house team for the company bellicon, a DTC e-commerce brand. I experienced first hand what it means, when an external agency focusses on vanity metrics like cost per click. This is when I became obsesses with tracking to discover the real impact of creatives on buyer intent.
Client’s like Kristin Woltmann showed me how product market fit and a consistent strategy scale successfully over time helping her scaling to her first 7-figure ARR.
Less successful projects highlighted the importance of message to market fit. The lack of focussing on one customer segment and a data-backed buyer persona caused creatives and strategies based on assumptions. The result are creatives that don’t convert or low-intent leads clogging up the schedule of sales teams.
Andrea Randt did the opposite, after talking to her target customers personally for 3 years, her messaging was dialed in. We build a paid social strategy to partly recoup ad spent with a smaller offer optimising messaging further using our feedback loops. The pre-qualified high-intent client from her mini offer were then followed up by her sales team resulting in multiple 7-figures ARR.
The pattern I kept seeing:
- Clients want predictable pipeline.
- They buy execution without strategy.
- Execution runs on guesses because nobody did the foundation work and service providers did not get hired for it.
- The only way out is, if one party takes ownership and communicates clearly.
After working on Paid Social with a wide range of clients, my work transitioned more and more into strategy. A lot of my early work was with coaches and consultants. This meant tight budgets, no room for waste. Which drilled one rule into me: if you cannot explain why something is working, it will stop working at the worst moment.
That is why the Zero-Guesswork Growth Protocol exists. Handling marketing like a problem to solve instead of a creative brainstorming exercise.
If you want to sanity-check fit with Robert directly, start here.
This only works if you treat customer acquisition like a company project. Not a marketing experiment.
The predictable Paid Social needs access, stakeholder time, and fast decisions. Otherwise you get a slower, weaker outcome.
- Stakeholders and time
CEO, Sales lead, and Growth lead show up for the alignment meeting, take part in feedback and handoffs.
You are willing to talk about consequential strategic pathways like focussing your Paid Social on a specific market segment, testing pricing and message market fit.
Your team can give consolidated feedback within 3 business days or provide assets in a timely manner.
Readiness and budget guardrails
- If you want us to execute the Conversion Content Accelerator after the Protocol Plan for €50,000+. This covers full production of the content plan, including all copy and all design assets.
- If you want the Paid Social Ad Lab after the Protocol Minimum commitment is 3 months at €10,000/month, plus €15,000/month ad spend. We only judge performance over at least 2 sales cycles, not week-to-week noise.
What we will not do
- No “just run ads” retainer without the Protocol.
- Hide behind vanity metrics and not addresssing the true growth levers.
- No pretending platform dashboards equal pipeline truth.
We will tell you upfront what is missing, so you do not pay to learn it later.
FAQ. The questions you ask before you risk another quarter.
Short answers. If you want nuance, bring the messy details to the call.
Are we locked into a long retainer?
How much of this is on you vs on us?
What if we can’t get interviews booked in time?
Then we extend the timeline. We would rather wait for real recordings than manufacture certainty from guesses. If recruiting is the bottleneck, we help you brainstorm an incentive that fits your brand (vouchers, free product, something your customers actually want).
What counts as a “qualified lead” here?
Whatever your Sales team calls “closable”. We define it with them upfront, then track what matters: positive qualification calls, won, and lost. If Sales says “these are junk”, the system is failing and we fix the cause, not the reporting.
Will paid social hurt our premium positioning?
Only if you run generic lead-gen that attracts tourists. We build the message from real Voice of Customer patterns, then control the segment and the framing so you show up like a relevant point of view, not a discount flyer. If your positioning is premium, the funnel and offer have to behave like premium too.
You’ve mostly worked with high-ticket B2B services. Why does this apply to SaaS?
Because the hard part is the same: one segment, one message that makes them move, a real journey, and CRM-based truth. We won’t dress up “service funnel wins” as SaaS results. We’ll show you the system and the assets you’ll own. If the math doesn’t make sense for your ACV and sales cycle, we’ll tell you early.
Ask us the hard questions. You will get operator answers.
If you are done guessing, start with the prerequisite.
Paid Social should produce a pattern you can forecast. Not a spike you explain away. That pattern is what increases valuation.
Two Paths:
Book a 15-minute call to evaluate fit first.
If you’re a fit, we talk about service options, deliverables and pricing.
