Case Studies

How we help B2B SaaS companies build predictable paid social pipelines.

Most companies try to solve a strategic problem with tactical execution. They hire agencies to "run ads" before they've validated who they're targeting and what message actually works. That's expensive.

We observed clients taking years to figure out what works. Now we do it in 12 weeks with the "No Guesswork" Growth Protocol. Below are three stories from our earlier work with coaching businesses. The mechanism transfers directly to SaaS: when you engineer the strategy around real buyer personas and voice-of-customer data, paid social stops feeling like a slot machine.

Featured · The Protocol way

Anne Jansson: From €3.59 leads that don't buy to €20 leads that close in 5 days.

Health business coach · Mid-6-figure ARR

Revenue swinging between low four figures and mid five figures per month. Two years and five figures wasted on lead magnets that brought in €3.59 leads that didn't convert. Then we ran the Protocol first — and everything that followed compounded.

"Cheap leads feel like a win until you realize sales won't touch them."

408% ROAS

First quarter after Protocol

5-day

Sales cycle from webinar to close

Read the full case study →

01 The other two

Different markets. Same engineering approach.

Andrea Randt: 4 years of testing to crack the code. Now we do it in 12 weeks.

Business mentor · High-ticket coaching

~EUR 1M ARR

once the formula clicked

4 years

of expensive guessing first

The lesson: starting with tactics before validating strategy costs years and money. We don't accept media buying clients without the Protocol anymore — unless their customer acquisition strategy already works and we come in for maintenance.

Read the story →

Renée Schäfer: From "coaching skepticism" to a seven-figure contract by making the offer painfully clear.

Executive coach · 30+ years experience

CHF 1.5M

Swiss utilities contract

~500

managers in scope

The lesson: clarity creates deal quality. When a skeptical procurement executive called her offer "the first time I've seen an offer in this category that was so clear it felt like a no-brainer," the deal closed itself.

Read the story →

02 Why these stories matter for SaaS

A channel works, until it doesn't.

Organic taps out. Referrals slow down. Outbound gets harder. You know paid social is the next logical step — but past attempts either burned cash or produced leads sales won't touch.

The problem isn't the channel. It's the foundation. When you start with the No Guesswork Protocol:

01 Align

Sales and Marketing agree on who the target is.

No more "these leads are trash." One persona. Defended. Documented.

02 Filter

Lead quality improves.

Messaging filters for intent upfront — so the algorithm goes looking for buyers, not browsers.

03 Forecast

CAC becomes predictable.

You're buying the right signal. The math finally holds up across launches.

04 Engineer

The funnel is engineered — not hoped for.

Forecasting becomes possible. Pipeline stops being a vibe check.

The difference between Anne's 408% ROAS in Q1 2024 and Andrea's 4-year learning curve? Anne went through the Protocol first.

Read the full Protocol →

03 Your move

Ready to stop guessing?

If you're stuck at the €3M–€10M ARR ceiling and pipeline feels random, you're at the same crossroads these clients were at. You can start with tactics and hope you figure it out in 4 years — or you can start with the Protocol and compress that learning into 12 weeks.

Book a Discovery Call → No Guesswork Protocol